Strategies for Marketing Your Practice

I've been a licensed acupuncturist for only a few years so my memories of starting out are more recent than someone who has more experience. Over the past few years, I've seen some of my former classmates build thriving acupuncture practices, and I've seen some of them founder.

Stay Sharp When Selecting Needles

If you were to take a man-on-the-street survey about the one thing in acupuncture with which people were most concerned, odds are the answer would be very simple: needles. More specifically, will they hurt?

Safety First When Selecting Herbs

Choosing the right herbs for your practice can be a bit bewildering, if not downright overwhelming. How can you know which herbal company offers the highest-quality products? What are the things to look for -- and to avoid?

Know Your Business

You might think that once you have your degree, you can stop learning and just get on with the business of running your practice. The reality, as it is for so many other things in life, is that we can never truly stop learning and growing.